Direct Mail and Email Advertising Research Paper - 1

Direct Mail and Email Advertising - Research Paper Example The report examines direct marketing as a method of sending advertising messages to potential and existing customers through direct mail. It highlights the major advantages and disadvantages of this method as a traditional method of advertisement. This method is costly and customers may not read the intended ad message. Email advertising involves the conveyance of advertisement messages through email. With the rise of internet technology, emails are becoming easy and fast methods of sending emails. It is less costly and generates more customer response than direct mail advertising. Email marketing is considered as the most suitable method of advertisement because it is less costly, easy, fast and effective. It generates more customer responses than direct mail and earns more returns on investment. However, the retailer should avoid sending email messages too often and send only relevant information targeted at specific individual customers who demonstrate an interest in the companyâ €™s products. Working as a marketing consultant in Big Consultant Company, my aim is to advise a retail marketer in the High Street who has approached our company for consultancy services. The client wants to choose the best method to advertise his retail products to target customers. He is faced with a rhetoric situation in which he has to choose between direct mail and email advertising to advertise his products. The retailer sells electronic devices including computers, mobile phones and tablets to customers on order. He already has a large number of customers within his neighborhood, but he wants to expand to other neighborhoods. He has already generated a large database of potential customers including university and college students. He is now wondering which method he should use to communicate with them. Direct mail and email advertising are his most preferable methods.

Effect of war on the African Essay Example | Topics and Well Written Essays - 500 words

Effect of war on the African - Essay Example The negative effect of war is less on Sudan than on other countries - The country of Sudan was inhabited by the Muslim about fifty percent in the north and forty percent by the Christians in the South of the Sudan and a little part was indigenous tribal groups. They were forced to accept the religion of Islamic and when they resisted it they were harassed and food was used as weapon in doing so.The Arabic people staying in the north Sudan are defining terms and conditions for national identity on the basis of Islamic culture and norms. The non-Muslims or the African tribals who are converted into Christianity were not given posts in the constitution. And thus the civil war that broke out during the formation of the government is still continuing till now. Many Christians, as many as five million migrated to Chad and other countries of Africa to escape the forced Islamic culture and those who didn't migrate were made slaves, raped, killed and their houses were burnt by the Muslim terr orist militia.The statistics say about half a million were killed which is less when compared to other war affected countries like Uganda, Somalia and Ethiopia. These terrorists come on the horses with weapons and raid the centers, throw bombs in public areas, devastating and disastrous civil war of the world. But whatever loss has occured, it occured only to Christians and Muslims were safe in the northern Sudan.Also it was found that south Sudan has huge resources of oil reserves for which there was great demand and that can be the main reason for which the area was not destroyed and instead people were made to ran away and leave the country for those who desired those oil reserves.